Product Marketing and Communication Lead (GE001)

Job Description

Product Marketing:

• Develop and Execute Product Launch Strategies:
  • Create and manage comprehensive product launch plans, including launch offers, timelines, marketing materials, and communication strategies for all Opcos.
  • Develop product launch decks and supporting documentation for both internal and external stakeholders.
  • Collaborate with design and product teams to create compelling product packaging and promotional content.
• Create Marketing Materials and Product Documentation:
  • Develop detailed product spec sheets, brochures, and data sheets that clearly communicate product features and benefits.
  • Ensure all marketing materials are up-to-date, accurate, and aligned with brand guidelines across all regions.
• Implement Product Training Programs:
  • Develop and deliver training modules to educate internal teams, partners, and customers on product features and benefits.
  • Coordinate with Product development team to ensure training content is accurate and engaging.
  • Organise and ensure training sessions across Kenya, Nigeria, Tanzania, and Uganda using both online and offline methods.

Brand Management and Communication:

• Refine and Enforce Brand Guidelines:
  • Continuously update and enforce brand guidelines to ensure consistency across all marketing channels and materials in all Opcos.
  • Train internal teams on brand standards and monitor adherence.
• Consumer Engagement and Storytelling:
  • Plan and execute consumer photoshoots to create high-quality visuals showcasing product usage.
  • Collect and curate consumer stories to build authentic brand narratives and enhance emotional connections with the audience.
• Develop Marketing Merchandise:
  • Design and coordinate the production of marketing merchandise that aligns with product offerings and enhances brand visibility.
  • Manage relationships with suppliers and vendors to ensure high-quality merchandise production.

Market Analysis and Competitive Bench marking:

• Monitor Market Trends and Competitor Activities:
  • Track new product launches, pricing strategies, and marketing tactics of competitors in each Opco.
  • Analyze market data to identify opportunities and threats, and adjust marketing strategies accordingly.
• Develop Competitive Strategies:
  • Use insights from market analysis to develop competitive pricing and merchandising strategies.
  • Create and implement marketing campaigns that highlight product differentiators.

Event and Campaign Management:

• Plan and Manage Industry Events:
  • Strategically plan and execute the company’s presence at trade shows, fairs, and industry events.
  • Coordinate logistics, booth design, and promotional activities to maximize event impact.
• Oversee Marketing Campaigns:
  • Develop and execute marketing campaigns, ensuring alignment with strategic goals.
  • bMonitor campaign performance and make data-driven adjustments to optimise results.

Public Relations and Communication:

• Develop and Implement PR Strategies:
  • Work with the PR team to create strategies that enhance brand image and product visibility.
  • Develop press releases, media kits, and other PR materials to support product launches and brand initiatives.

Manage Media Relations:

• Build and maintain relationships with key media contacts in all regions.
• Ensure timely and effective dissemination of press releases and media communications.

You have

• Proven experience as a marketing executive or any other similar role.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree (MBA) preferred.
• Proven experience in product marketing, brand management, and communications (5+ years).
• Proven ability of working in cross-functional, multi-culture teams.
• Strong understanding of marketing strategies, tools, and techniques.
• Excellent written and verbal communication skills.
• Proficiency in marketing software and tools such as PowerPoint, Adobe Creative Suite, and CRM systems.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Entrepreneurial ‘getting things done’ attitude, demonstrating great intuition, pragmatic decision-making and backing your ideas with data.
• Thrive in a startup / scale-up environment and love dealing with fast pace, changing needs, and limited resources.
• Strong analytical and problem-solving skills. Experience with Agile methodologies is a plus.
• Experience working in diverse markets and should be willing to travel extensively (even to remote locations).
• Fluency in English both oral and written (B2-C1)

They offer

• The opportunity to work within a driven and supportive team with colleagues across four continents who are committed to the Client’s mission of impacting 1 billion lives by 2030
• Private medical Insurance
• Airtime & Data
• Competitive Incentive Structure

*Note: By submitting your application, you accept that iWIA will conduct pre-employment screening such as reference and screening checks.